Beverage giants battle for the Otaku market

Coca-Cola Japan and Pepsi Japan are head-to-head to get the otaku market with their latest marketing campaigns.

Coca-Cola’s Happy Teens website will be hosting an exclusive side-story manga to the Air Gear series created by Oh! Great (Ōgure-Ito).

The manga is only made available to registered Happy Teens members and must declare that they are between 13 and 19 years old.

Pepsi Japan on the other hand will be running a week long marketing campaign for their Pepsi Nex line by putting the drink in the hands of manga characters on the covers of this week’s issues of Big Comic Spirits, Manga Action, Business Jump, and Young Jump magazines.

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