Glico x Softbank White Day Campaign

Glico and Softbank has joined forces in a marketing campaign for the upcoming White Day ホワイトデー.

Softbank Mobile subscribers could get a special white chocolate shaped in the like of Otosan of the Softbank White Family courtesy of Glico. What the subscribers need to do is to download a special wallpaper from Softbank’s White Day campaign website and show it to participating establishments.

Here’s a video of the press launch of the campaign.

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